What every physician needs to know about online reputation management

Have you ever taken the time to Google yourself or your practice? What did you find? Was the information accurate? Did you find a “review” of your practice among the results? What would a patient conclude about you based on those Google results? A Google search is fast becoming the first method of contact patients have with your practice. With more patients online, your reputation is being built and managed on the Internet. And like it or not, your online reputation plays a role in acquiring new patients and maintaining trust with existing patients and colleagues.
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